Wednesday, July 28, 2004

The COG

http://multimedia.honda-eu.com/accord/

The above is a link for a 2 minute spot for the latest offering from Honda Accord. This is probably the most incredible commercial to have been telecast in recent times. The commerical features various working parts from the chassis of the Honda which domino into each other to an epiphany of poetic motion. It is called the cog, obviously becuase it is the first part that sets off the domino... There were no graphics used in the commerical and the motion was controlled and timed to accuracy. It is executed most beautifully, with a single take, seamless even if there was a motion-by pass cut in between.

There are rumors floating around the net which claim that it took more than 606 takes to get it through, and there are others who argue that this is obviously exaggerated, and the correct estimation may have been an approximation of 50. The ad debuted in the Brazilian Grand Prix in early April and has been whirwinding around the world ever since. The conception of this automotive ballet is enchanting, and the silence will shatter your ear drums as the parts waltz in precision towards each other in a wild, creative orgasm.

2 Comments:

Blogger Anand said...

I saw this video a long time ago in a friend's place. Right now I am on a very slow internet connection so havent checked out if it is the very same ad. From what I remember of it, I thought it was possible to rig the contraptions to work right. BTW I wanted to ask you, why dont you allow non-blogger bloggers to comment?

July 28, 2004 at 12:21 PM  
Blogger Mitochondria said...

Anand: Thanks for the observation. I have modified settings, so all can post: members & anons..

About the ad: I am certain that it was rigged in place, no doubt. The beauty of the rig-work is even more enhanced with the knowledge that this ad was actually shot in little bits with a motion-control camera with multile passes in this one shot!

July 28, 2004 at 1:04 PM  

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